Antique 1901 Shredded Wheat Celluloid Bookmark – Niagara Falls, NY Souvenir
This listing features a unique and rare antique celluloid bookmark dating back to 1901. The bookmark, produced by The Whitehead & Hoad Co. of Newark, N.J., showcases a charming depiction of a Shredded Whole Wheat Biscuit with the inscription ‘Start the Day Right.’ It also bears the personalized message ‘Compliments of G.B. Tappan, 27 South Front St., Philadelphia, PA.’ The bookmark measures approximately 5 inches in length and 1 1/2 inches in width and boasts a creamy color. While displaying a few small cracks consistent with its age, this piece remains a remarkable find for collectors of vintage advertising memorabilia.
